FREQUENTLY ASKED QUESTIONS
It's a good idea to ask questions of a prospective financial advisor. Here are answers to some important questions. If you don't see what you're looking for, let us know and we'll get back to you posthaste.
WHAT SERVICES DOES YOUR FIRM PROVIDE?
North Ridge provides personal financial planning and smart investment management to help you grow, protect, spend, and pass your wealth.
ARE YOU A FIDUCIARY?
Yes. North Ridge is and always has been a fiduciary. That means we place clients' interests first...always! We do not, and never have, sold anything or received commissions or kickbacks. Our clients pay us a fee, much like any other professional.
⤷ Read our Fiduciary Pledge
WHAT DEGREES, LICENSES, CERTIFICATIONS OR OTHER CREDENTIALS DO YOU HAVE?
North Ridge is a Registered Investment Advisor (RIA) with two Chartered Financial Analysts (CFAs) and a Certified Financial Planner (CFP®). We also have degrees in finance and economics.
⤷ What is a Chartered Financial Analyst (CFA)?
⤷ What is a Certified Financial Planner (CFP®)?
HOW AND WHAT DO YOU CHARGE FOR YOUR SERVICES?
North Ridge charges a fee based on assets under management that is all-inclusive (financial planning AND investment management). That fee begins at 0.90% and falls as assets rise.
For clients with modest assets, we may charge a retainer fee in lieu of an asset management fee.
We do NOT receive commissions, kickbacks, or any kind of payment other than the fee our clients pay us.
WOULD I BE WORKING WITH AN INDIVIDUAL OR A TEAM?
North Ridge uses a 3-person team approach to leverage our breadth of knowledge and experience. You'll work with two personal financial advisors as well as a client service manager.
WHAT MAKES YOUR CLIENT EXPERIENCE UNIQUE?
North Ridge strives to find that perfect balance where means and meaning intersect. Where others focus on building "more wealth," we focus on building "meaningful wealth." We call it creating prosperity with purpose.
Long before we talk numbers, we listen to who you are, what makes you tick, and why. It's all about engaging, educating, and empowering our clients to live fulfilling, remarkable lives.
WHAT TYPES OF CLIENTS DO YOU SPECIALIZE IN?
North Ridge specializes in working with folks who share the following four traits (the 4 Ps):
- Personality — good, down-to-earth folks who enjoy our company and vice versa
- Planning — need advice in numerous areas (e.g., retirement planning, college savings, tax strategy, etc.)
- Portfolio — investment assets equal to their age plus four zeros (e.g., age 40 = $400k, age 50 = $500k...)
- Participation — engaged in the planning process, provide information when needed, and follow our advice
At the end of the day, we like to work with clients whose lives will be positively transformed by our ongoing relationship.
WHAT IS YOUR INVESTMENT APPROACH?
There are two schools of thought when it comes to managing investments. Passively managed funds (e.g., index funds) are low-cost, tax-efficient, fully-diversified investments which reliably capture the market return. Conversely, actively managed funds rely on an “expert” to jump in and out of the market or select stocks in an attempt to outperform the market. Historically, a passive approach has outperformed an active approach about 80% of the time.
North Ridge uses low-cost, tax-efficient index funds as the building blocks of our portfolios. It may not be exciting, but sometimes, boring is better!
HOW DO YOU COMMUNICATE WITH CLIENTS, AND HOW FREQUENTLY?
North Ridge meets with clients at least once a year for a full review but we are available throughout the year via phone, email, or in person as needs arise. We believe in proactive communication and keep you informed every step of the way, including trade notifications that explain buy/sell decisions as well as quarterly statements with market commentary.
In addition, we try our best to communicate in plain English terms anyone can understand. You won't get a 50-page financial plan from us that might as well be Greek.
We're proponents of the Japanese principle of KANSO (簡素) which is the art of simplicity and omission of the nonessential in pursuit of clarity.